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How u4u Handles Your Personal Data

Q: Can I request a copy of all the personal data u4u holds about me?

Yes. Email privacy@u4u.asia from your registered address or raise a Help Centre ticket under Account and Data. We will compile and send your data export within seven working days of verifying your identity.

At u4u, we take the privacy of your account details, payment records and browsing activity seriously — this page explains exactly what we collect, why we collect it…

Data Collected With Your ConsentEncrypted Account StorageYour Right to Request DeletionUPI & Paytm Transaction PrivacyDirect Contact for Data Queries

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What This Privacy Policy Covers

u4u Service availability depends on jurisdiction. It is the user's responsibility to check local law before access.

This policy applies to every interaction you have with u4u — creating an account, making a deposit via UPI, Paytm or PhonePe, browsing game lobbies, or contacting our support team. We collect only the data necessary to operate your account securely and process transactions accurately. Information

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you provide during registration — name, email address, phone number and payment identifiers such as your UPI handle or Paytm-linked number — is stored on servers with encryption at rest and in transit. We do not sell or share your personal data with third-party advertisers. Our
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data practices are shaped by applicable Indian privacy regulations, and where local law sets specific requirements, those requirements take precedence. You may use this platform only where local law permits, and our data obligations apply accordingly.

Service availability depends on jurisdiction. It is the user's responsibility to check local law before access.

PRIVACY CONTACT PATHS

Reach Us About Your Privacy Rights

If you want to access, correct or delete the personal data we hold about your u4u account, our privacy team is available through the channels below.

Email Privacy Team Send a written data request to our dedicated privacy address at [email protected]. Include your registered account email and the specific data action you are requesting so we can process it without delays.

Live Chat Support Our in-platform chat is available around the clock. Start a conversation and select the Privacy and Data topic. A trained agent will escalate your request to the privacy team directly within the same session.

Help Centre Ticket Log into your u4u account, navigate to the Help section and raise a ticket under Account and Data. You will receive a ticket number for tracking and a written response within our stated seven-day window.

HOW WE PROTECT YOU

Six Ways We Keep Your Data Safe

From the moment you open your account to every UPI or PhonePe transaction you make, we apply a consistent set of technical and procedural controls to protect your data.

Encrypted Data Storage

All personal and payment data is encrypted using AES-256 at rest. Your UPI handles, Paytm-linked phone numbers and PhonePe identifiers are stored in isolated environments that are never accessible to game content servers.

Cookie Policy and Controls

We use session cookies to keep you logged in and analytics cookies to understand which pages you visit. You can review and withdraw cookie consent at any time through the cookie settings panel in your account preferences.

Account Security Measures

Two-factor authentication is available on all u4u accounts. We log every login attempt, flag unusual device or location changes, and notify you by SMS or email within minutes if your account is accessed from an unrecognised device.

Data Retention Periods

We keep your account records for as long as your account is active and for a period required by applicable Indian financial regulations after closure. Transaction logs related to UPI or Paytm payments follow the retention period set by those regulatory frameworks.

Your Right to Access and Correct

You can request a copy of all personal data we hold about you at any time. If you find an error — a misspelled name or an outdated phone number linked to your Paytm account — we will correct it within three working days of your verified request.

Requesting Data Deletion

You may ask us to delete your account and associated personal data. We will process verified deletion requests within fourteen days, subject to any legal retention obligations. Payment records required by Indian financial rules may be retained in anonymised form.

Frequently Asked Privacy Questions

The questions below cover the data rights and privacy concerns we hear most often from people who use u4u. If your question is not listed here, our live chat team can connect you with the privacy team directly during any session.

We collect your name, email address, mobile number and, where you transact via UPI, Paytm or PhonePe, the payment identifiers linked to those methods. We also collect device type and IP address for security and fraud-prevention purposes.

We do not sell your personal data. We share data only with payment processors required to complete UPI, Paytm or PhonePe transactions, and with service providers bound by strict data-processing agreements that prohibit them from using your data independently.

We retain account records for the period required by applicable Indian regulations after account closure. Transaction data linked to UPI or Paytm payments follows the specific retention schedule set by those payment frameworks and Indian financial rules.

Yes. Email [email protected] from your registered address or raise a Help Centre ticket under Account and Data. We will compile and send your data export within seven working days of verifying your identity.

Contact us via email or Help Centre ticket specifying that you want a full data deletion. We will process verified requests within fourteen days. Some payment records may be retained in anonymised form where Indian financial regulations require it.

We use essential session cookies, preference cookies and analytics cookies. You can view the full cookie list and adjust your consent choices at any time through the cookie settings panel found in your account preferences page.

Contact us immediately via live chat and select the Security topic. We will temporarily restrict account access, investigate the activity log and notify you of findings within 24 hours. We never ask for your full password over chat or email.

How u4u Handles Your Personal Data

Reach Us About Your Privacy Rights

Six Ways We Keep Your Data Safe

Encrypted Data Storage

Cookie Policy and Controls

Account Security Measures

Data Retention Periods

Your Right to Access and Correct

Requesting Data Deletion

Frequently Asked Privacy Questions

01 What personal data does u4u collect when I create an account?

02 Does u4u share my data with third parties?

03 How long does u4u keep my account data after I close my account?

04 Can I request a copy of all the personal data u4u holds about me?

05 How do I ask u4u to delete my personal data?

06 What cookies does u4u use and how do I manage them?

07 What happens to my data if I notice a security issue on my account?

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